Longtime VFG member Jonathan Walford's books are always eagerly anticipated. The subject of his writings range from shoes, to forties fashion, to paper dresses. His latest is 1950s American Fashion.

The 1950s was the first decade when American fashion became truly American. The United States had historically relied upon Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. 

Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York’s 7th Avenue to the beaches of California in search of the clothes that created 1950s American fashion.

To purchase 1950s American Fashion, visit Jonathan Walford’s Amazon page

VFG Must Read **A Fashion Museum In the Making!**

The Vintage Fashion Guild's very own Jonathan Walford (author of the book THE SEDUCTIVE SHOE: FOUR CENTURIES OF FASHION FOOTWEAR, available on Amazon.com) was written up in the Cambridge Times for his work at building a fashion history museum in Canada. From the article....

"They have purchased and renovated a house, put the collection in storage here and assembled a board of directors to tackle the mountain of legal paperwork necessary to create the museum. They are also building bridges with others in the fields of contemporary fashion and museums. Their work is already beginning to bear fruit as they are now in the process of accepting donations from the UK and United States. They have also established a healthy working relationship with several major American fashion museums.

The museum's collection has approximately 8,000 artifacts that reach back as far as 1200 BC with an Egyptian textile fabric fragment, but also articles of clothing from the 17th to 20th century."

Read the rest HERE

Go Jonathan! We'll keep you all updated and will be the first to toast the Grand Opening!